Brand Vision And Mission

Hyundai Motor's Automotive Vision, Lineups, and Global Campaigns

Brand Vision and Mission

Hyundai Motor Company, established in 1967, is a South Korean automaker with a global presence. Its brand vision is to become a mobility solutions provider, offering innovative and sustainable transportation options. Hyundai's mission is to create value for customers, employees, and society by providing high-quality products and services.

Vehicle Lineups

Hyundai offers a comprehensive range of vehicles, including cars, SUVs, and commercial vehicles. Its popular car models include the Elantra, Sonata, and Tucson. The company also offers a range of electric vehicles, such as the Kona Electric and Ioniq 5.

Global Campaigns

Hyundai has launched several global campaigns to promote its brand and products. These campaigns have focused on themes such as sustainability, innovation, and art. One notable campaign was the "Hyundai Hope on Wheels" program, which provides grants to pediatric cancer research centers.

Sustainability and Clean Mobility

Hyundai is committed to sustainability and clean mobility. The company has invested in the development of electric vehicles and hydrogen fuel cell technology. Hyundai aims to achieve carbon neutrality by 2045.

Art and Innovation

Hyundai has also embraced art and innovation as part of its brand strategy. The company has collaborated with artists to create unique installations and experiences. Hyundai has also established the Hyundai Motorstudio in Seoul, South Korea, which serves as a venue for art exhibitions and cultural events.

Furthermore, Hyundai has partnered with universities and research institutions to drive innovation and develop cutting-edge technologies for its vehicles.